When experiential knowledge gained in the working life is combined with what is learned through education, it creates a level of expertise that cannot be taught in a classroom.
I am Terhi Loimuneva, the founder of Loimu Communicares, a cultural anthropologist, content creator, and communications professional. I add value to marketing communications by bringing depth, nuance, and stories to the content. By diving deeper into the human experience, I create engaging and authentic messages that evoke emotions.
Strategic expertise and a broad perspective are my strengths. It is important for me to understand my client’s overall situation and true needs.
By combining diverse skills, a human-centered approach, cultural knowledge, and expertise in marketing and communications, I can help you stand out!
The highest quality content is created where expertise is combined
with understanding.
A Humanistic Perspective on Marketing
I am educated as a humanist, a scholar of the humanities. My background helps me interpret and convey cultural messages and meanings.
It is important to me to be a voice for things, products, and services that I can genuinely stand behind. Through my business, I strive to produce meaningful content and raise awareness.
I have worked for years in leadership positions in the creative field, responsible for organizational finances, administration, development, as well as HR and recruitment processes. I have also worked as a freelance journalist, which has given me diverse expertise beyond marketing communications.
Contact me, and let’s assess your situation to see how I can be of assistance!
What Do Content Production and Branding Mean?
Content production is an essential part of a company’s digital marketing communications. It involves creating engaging and informative digital content designed to generate interest and engage the target audience. Content production encompasses diverse and impactful communication to support the company’s brand and messages. Essentially, content production is storytelling.
Content production includes newsletters, website articles and blog posts, company stories, customer stories, images, social media updates, videos, and podcasts.
Branding is a crucial part of marketing. It helps build the recognition of a company, service, or product. Well-executed branding creates a strong and cohesive foundation for all marketing communications and makes marketing more impactful. Branding is also a form of storytelling for the company.
What is good marketing?
Digital marketing and content creation are crucial if a company wants to expand its customer base. With goal-oriented marketing, you can achieve your business objectives. Ensure that your company has a marketing strategy in place and that your channels are regularly updated with current content.
What is good marketing?
Good and effective marketing means communicating your message to customers clearly and attractively. Authentic, human-centered, personal, and narrative marketing content resonates. A unique communicative identity is a way to stand out from others.
”Believe in something. Even if it means sacrificing everything.” -Colin Kaepernick
How can we create engaging corporate storytelling in today’s world?
How can a story be made so interesting that people want to spend time with it?
A story should resonate with the target audience, aligning with their values and emotions. Strong brands have and should have opinions and values that they dare to express. This can lead doing good and even changing the world.
It is important to create storytelling that is true to oneself. A brand does not always have to look the same; it can change its form in different channels and for different target groups. The future lifeline for brands is responsibility. Only a responsible brand is credible.
(Excerpts from Helmi Saksala’s book ”Courage and Stories in Business”)
Coming more in english soon…
